FIGS “Scrubs That Don’t Suck” Campaign

Art Direction

Healthcare professionals tend to have many pairs of scrubs, and those scrubs can get worn out, especially with frequent washing. Instead of tossing those in the trash, FIGS launched their new recycling program to give them a second life.

In partnership with SuperCircle, a recycling management company that has worked with J. Crew, Reformation, Parachute and other brands, we built an online platform to collect old, used, worn out, or simply uncomfortable scrubs from any brand.

The visual concept was bold, impactful and striking, playing with the FIGS font for the tagline. The campaign’s lockup was paired with fun motions showing clearly how it works.

The campaign also included multiple events activations where healthcare workers could toss their old scrubs in a branded container.

CMO: Bené Eaton

Creative Direction: Marie Boney

Motion Graphics: Fred Lebrault & Emma Olswing

Designers: Ting Teng - Emma Olswing

Narrative Direction: Joey Serxner