FIGS 2025 Brand Campaign

Art Direction for the 2025 Brand Campaign ‘Where DoYou Wear FIGS?”

(International Women’s Day and Nurses Week 2025)

The "Where Do You Wear FIGS?" campaign explores the versatility and impact of FIGS scrubs beyond the traditional hospital setting, highlighting their use in various healthcare environments and even in everyday life. The campaign emphasizes that FIGS are designed for the demands of healthcare professionals, not just in the hospital but wherever their work takes them. 

CMO: Bené Eaton

Creative Direction: Marie Boney

Film Directors: Sam Pepke, Michael and Thomas Ambrogio

Photos : Steve Treboux - Nate Hoffman - Adam Nagy

Production: Stephanie Hernandez - Matthew Howard - Ally Gillam

Designers: Monica Verdin - Stephanie DeAngelis

Motion Graphics : Fred Lebrault

Narrative Direction: Joey Serxner