FIGS Espresso & Dirty Chai Color Launch

Art Direction

The campaign concept for this color launch focused on celebrating fall and coziness. Particularly highlighting these 2 colors with a matching backdrop but slightly darker to make the colors pop. The design treatment was inspired by coffee shops look&feel, with the use of a cursive font paired with the extra bold FIGS Font. The campaign aimed to position FIGS as more than just a scrubs provider, emphasizing its role as a brand that champions the healthcare workforce.