FIGS Page and Reed Scrub Jackets
Art Direction / Lead Designer
The concept revolved around highlighting the jackets' blend of advanced features and modern, relaxed design.
The central product feature highlighted in the campaign is the eight-pocket system on both jackets. The messaging emphasizes that this extensive, organized storage makes the jackets indispensable for busy healthcare workers who need to carry essential tools (like the designated stethoscope and pen pockets).
The jackets were marketed as bringing a "modern, technical edge" to the scrub jacket rotation.
This launch was under the umbrella of the ‘Innovation Lab’ Brand campaign, using the same ‘technical’ design treatment.
Digital: 3D Video - Social BTS & Lo-fi content
Photo & Video Shoots Art Direction
3D Campaign Film
To showcase the Jacket’s technicality, we opted for a 3D oriented Social & YouTubevideo, the animated component focused on demonstrating the jackets' innovative features.
We worked in close collaboration with ‘The Dink’ 3D Agency to create this clean and technical aesthetic within the healthcare environment.
Art Direction
Design
Creative Direction: Marie Boney
Photos : Steve Treboux - Nate Hoffman - Adam Nagy
Production: Stephanie Hernandez
3D Agency : The Dink