FIGS x Star Wars
Art Direction
The core concept behind this collaboration was to offer healthcare professionals Star Wars-themed scrubs and apparel, allowing them to express their fandom and bring a touch of the galaxy far, far away into their workday.
We shot the film & photos in Utah and aimed to immerse viewers in a Star Wars-esque environment, utilizing the desert landscape to evoke the feeling of being on a distant planet like Tatooine.
It effectively conveyed that the Star Wars-themed scrubs were not just a uniform, but a way to infuse passion, imagination, and a sense of adventure into their daily routines.
CMO: Sunil Kaki
Creative Direction: Marie Boney
Photos: Nate Hoffman
Production: Stephanie Hernandez and Mane Co. Agency
The Film
The film aimed to infuse the work lives of healthcare professionals with the magic of Star Wars, empowering them with comfortable and stylish apparel while celebrating their passion for the iconic franchise.
