FIGS x Team USA
Art Direction / Lead Designer
The campaign centers around an anthemic film titled 'Anatomy of a Champion'. With the tagline, “It takes heart to build bodies that break records,” the film portrays the USA Medical Team as the builders of record-breaking bodies. By juxtaposing their dynamic reality of treating athletes with an evolved nursery rhyme about human anatomy, it highlights the devotion and expertise they pour into their work.
Digital: UX/UI - Paid Ads - Social BTS & Lo-fi content
OOH
Concept: Mother Agency
Creative Direction: Marie Boney
Photos: Gian Paul Lozza - Nate Hoffman - Adam Nagy
Film Director: Lana Senaoui via Prod Co
Production: Prod Co
Additional Studio Photography Art directors: Anna Yung - Allison Montola
Designer: Stephanie DeAngelis
The Film
“Anatomy Of A Champion”
Directed by Lana Senaoui.
The campaign was featured as a "Best of Vimeo" selection and received Staff Picks. Cresta Awards: A Gold Award was given in the Film Craft - Use of Music category.
Shot at the U.S. Olympic & Paralympic Training Center in Colorado Springs, this campaign features 14 healthcare professionals and six athletes, including current and alumni Olympians and Paralympians.
While highlighting the Team USA Medical Team, the campaign intrinsically pays tribute to all medical professionals, offering an in-depth look into the craft of medicine and honoring the commitment of the collective healthcare community.
UX/UI - Social
The partnership was highlighted through a comprehensive omni-channel campaign, the film was integrated into the online experience, aiming to create a deeper connection with users and raise awareness about healthcare professionals.
The Landing Page featured a specific section dedicated to the Team USA collection, allowing users to easily browse and purchase the special edition apparel.
During the Paris Olympics, we actively shared bespoke and behind-the-scenes content across social channels, like Instagram and TikTok to engage users and promote the partnership.
