DC X Magenta - Capsule Collection

Project: Digital Lead Design, UX/UI, Campaign’s assets & Paid Social

We wanted to feature the main athlete common to the two brands, Leo Valls. Leo was a rider for Magenta Skateboards and DC Shoes, featured prominently in the DC Shoes short documentary Skate Urbanism – Creating the City of the Future, which focused on skateboarding culture in his home city of Bordeaux, France. He is well known for his smooth, stylish approach to street skating and his advocacy for skate-friendly urban environments. 

We shot him in Paris at key places that would create this ‘French Urban’ style with cobblestones streets and The Louvre museum as the main spot.

A unique collaboration between the two brands led to full digital artistic direction ownership
from concept to execution, ensuring every detail is on brand.