DC Shoes Yours For The Taking Campaign

Project: Digital Art Director / Lead Design

UX/UI, Campaign’s assets & Paid Social

Lifestyle inspired sneakers, presented through a unique “rolling perspective” campaign with the brands key lifestyle ambassadors.

Photo & Video Shoots Art Direction: Lifestyle on-location with the DC Athletes / Ambassadors/ Models and in studio products shots.

  • Go To Market

  • Retail

  • Digital: UX/UI - Paid Ads - Social BTS & Lo-fi content

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Commercial / Ambassadors Feature

Art Direction
Design

Creative Direction: Alessandro Grison

Photos: Steve Treboux / Mike Heikkila

Videos: Chris Ray, Martin Forbes, Sam Sosnowski, Massimo Legittimo

Producer: EJ Binn

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